Our SL line was created by a team of hardcore female hikers, climbers and mountaineers in Europe, so we know firsthand what awesome things can come when a group of tough, like-minded women put their heads together.
It was an excellent opportunity to get our brand in front of active, outdoor-living women. We held a roundtable discussion about the history of the brand, ways to improve the product and what women want from a historically male driven brand. We also played hard in the mountains! I personally left the weekend with a fresh perspective on what it takes to be a leader in the Outdoor Industry, with lungs full of mountain air, and 15 new hilarious female friends.
Take a good look—this is what the future of the outdoor industry looks like. In this one photo, you’ve got women who are championing outdoor advocacy, redefining the retail space, pushing the limits of their sport, fighting to save wild places, and doing it all through incredible storytelling and community building. Having a seat at this table is a humbling, uplifting gift and I can’t wait to watch this bright future unfold.